Word of Mobile…word gets around!

As an evaluator of web based tools for marketing and promotions I feel Mixpro is at the top of the game.

Mixpro really understand what is needed in the online advertising and marketing space and have created a great platform for filling that need.

Here is a demo video of their platform. Scroll down to see why I think it’s so great.

VideoAd by Mixpo

Why is this tool so great?

1. It is completely web based. Edit videos online and track results.

2. It is template based - they don’t require you to higher a high end graphics team.

3. It meets many of the requirements of a successful web 2.0 application: shareable, actionable, measureable tool that is cross-platform. They also promote providing value to customers, not just talking at them with promotional messages.

4. It meets the technical requirements of the user: adjusts for connection speed and enables photo, audio and video inputs.

5. No paper - an environmentally friendly solution.

They seem to have really thought of the their customers.

I look forward to learning more about their offering and sharing it with you.

Enjoy,
David

I just had an interesting conversation with Multi-cast about their Vidego service. Here are their responses to some of my questions. What questions would you ask?

Vidego offers Video on demand and Live video content delivery and interface solutions.

360 minutes a month of trans-coding, 5GB storage, 20GB data transfer  for $250 month.

Videogo will work with any other commerce and or adservers.

Can use authentication to reduce sharing of links.

Does have viral features - embed and email.

They charge for hosting, trans-coding, and bandwidth. Templates are included in the service that we can customize.

They do not provide RSS at this time.

Do they encode in any other formats? Not within Vidego.

They do have standalone trans-coding for other formats.

Does the video powerpoint sync feature come with it? Yes

Videogo does not support podcasting, separate service to host other media formats.

Does the player adjust for connection speeds? Yes, Akamai can deliver different bit rates available.

Live playing is another $250/month and requires a static IP and PC or Mac with Adobe encoder 2.5.

Their customers include: Adobe, AT&T and many other Fortune 500 name brands.

It seems like their niche is consistent high quality branded video content delivery for corporations that want a turn-key great looking solution.

I hope that was interesting and helpful for you. We’ll keep analyzing these providers to find the focus and niche each one fills.

This short video is a good summary of YouTube’s new analytics tool. We look forward to more data from them soon.

This should really help new media move forward and provide deeper connections for marketers and advertisers while increasing the quality of the content for consumers.

If you’d like a new media marketing solution that leverages the largest online video audience,

call David at Word of Mobile…word gets around! 518-320-2613.