Has learning evolved? Has education evolved? Have students evolved?
This thought provoking video by Kansas St. students asks these questions and more.
What does the future of education look like: In your company? In your school?
At Word of Mobile we help clients succesfully navigate Learning 2.0.
Call us to learn more: 518-320-2613
David
Hey folks, if you’ve been reading this blog for a while you know I’m a big fan of using new media to educate in a more sustainable way.
Below is one of my favorite sustainable business podcasts. If you are interested in transitioning your company to a sustainable one, this podcast provides a great real world case study of Interface fabrics and their ongoing effort to become sustainable.
The podcast is also very neatly presented in this flash based audio podcast player by Big Contact.
Unfortunately, the code from big contact is not working in this Wordpress blog. Apparently another one of the web 2.0 growing pains. I expect to have the player in a future post.
From a new media consulting perspective this media is created almost perfectly. The host of the show, Doug Pilgrim, is honest, open and transparent. He knows the topic and provides great interviews with knowledgeable guests.
The podcast is not sponsored by the company but certainly is supported by the company and makes me want to buy!
Enjoy,
David
This is my second post about Fora.tv. I really like their media display interface. It is very viewer friendly and well thought out.
I can access specific parts or all of a video. I can download and share socially right from the clip.
Here is an example of a section of a longer clip, which makes for great viral media and overview content for people who are just being introduced to the topic and presenter.
In a move to harness more value from the crowds YouTube has launched a feature called Annotations.
Annotations allow producers to add interactivity to their videos once they are published. As if YouTube was not sticky enough.
This layer of interactivity will surely increase engagement and add a ton of value to each video through the actions of the viewers.
Unfortunately the Annotations feature does not travel with the video as it is embedded away from YouTube, so you’ll have to click on the links in the text below to experience it.
Here is an example of viewer activated storytelling, i.e. the viewer makes a choice while watching and it effects what is seen next. Watch video.
Here is an example of an interactive card game using a similar choose your own adventure feature.
Here is an example of adding balloon style conversation using YouTube’s annotation feature once the video is published.
YouTube is currently only allowing publishers to collaborate with annotations but they are planning to open it up to the masses. I can’t wait to experience the creativity!
Click here to read YouTube’s explaination of the feature and benefits.
What do you think of all this? Please leave a comment.
Enjoy,
David
Dawn Dawson of DANCIN’ TIME DJ and DANCE ENTERTAINMENT a Saratoga Springs based company is implementing a web 2.0 marketing strategy.
Dawn says DANCIN’ TIME has had videos on their website for years and receives about 50% of her business from the website.
She adds, “Blogging is a way to increase our search engine placement and build relationships with our customers by providing answers to commonly asked questions.”
We’ll check back with Dawn in a few months to determine how her business has improved through the practice of blogging.
You can read and subscribe to her blog at “The best Albany DJ for all your needs!.”
As an evaluator of web based tools for marketing and promotions I feel Mixpro is at the top of the game.
Mixpro really understand what is needed in the online advertising and marketing space and have created a great platform for filling that need.
Here is a demo video of their platform. Scroll down to see why I think it’s so great.
Why is this tool so great?
1. It is completely web based. Edit videos online and track results.
2. It is template based - they don’t require you to higher a high end graphics team.
3. It meets many of the requirements of a successful web 2.0 application: shareable, actionable, measureable tool that is cross-platform. They also promote providing value to customers, not just talking at them with promotional messages.
4. It meets the technical requirements of the user: adjusts for connection speed and enables photo, audio and video inputs.
5. No paper - an environmentally friendly solution.
They seem to have really thought of the their customers.
I look forward to learning more about their offering and sharing it with you.
Enjoy,
David
The Capital District of New York is heating up with Web 2.0 and user generated content interest.
Here is a great example of a local new media strategy and the national publicity that can come with it.
I like that NBC allows me to embed this player in my blog. It is interesting they are running their own contest via mail in DVD or tapes, not a web based upload tool.
I’ll keep you posted on the results of the Huck Finn audience generated video contest, if they become available as shareable content on the web.
As a promoter of mobile presentations, I enjoy a little rich media competition on the mobile handset (cell phone).
As a result of this competition we ought to see a lot more take up of the concept of Word of Mouth on mobile phones, Word of Mobile!
Here is an interesting comparison of Sprint/Samsung’s new Instinct phone to the first version of the iPhone. The instinct is coming June 20, 2008 and Apple’s iPhone gets a revamp in July 2008.
Click here to watch comparison.
To learn more about what mobile means for your business, contact David at
518-320-2613.
Is there a YouTube like service for thinking people?
Yes, There are at least 2. Fora.tv and TedTalks
Here is an interesting video from Fora.tv on how YouTube is effecting U.S. Politics and Global culture.
As a new media strategist, this is one of the best user interfaces/experiences I have seen anywhere.
Very social, share-able, flexible, and conversational.
I invite you to explore and learn more about Fora.tv and when you have questions contact me David at 518-320-2613 to understand how internet media is changing every aspect of marketing and communications.
Hey everyone let’s take a look at Google’s advertising opportunities for brands and video publishers.
When Google bought YouTube a couple of years ago for $1.65B dollars, YouTube did not have much revenue and had a lot of expenses.
How is that shifting and what does it mean for your business?
This is Google’s home page for all it’s video advertising solutions - Visit now
Here is a great presentation by YouTube’s Advertising personell on what they are offering - Visit YouTube site now.
Here are some of the videos from the presentation.
YouTube Video Advertising Overview
What type and style of advertising opportunities does YouTube have? Ad units Video
Driving value for your brand and the YouTube community
How to publishersearn revenue through YouTube
Well, I hope this has helped you understand the opportunities for engaging your audience and earning revenue through YouTube.
If you’d like more information about creating a YouTube strategy, please contact David at
518-320-2613
As always please feel free to leave comments about this post by clicking the word comments below.