Word of Mobile…word gets around!

The sometimes conservative capital of New York, Albany, is catching up to the national trend toward new media communications. Newspapers are now regularly producing online videos.

The Time Union is even using a high quality video sharing platform, Brightcove, which I have written about in previous posts.

Here is one of the videos from the Times Union website of Governor Patterson talking about how New York’s high property taxes are causing people to move out of New York.

As a capital district resident I’d liike to be able to download these videos to listen to and watch on my iPod. Maybe that’s where they are headed next.

Soon you’ll be able to weigh in on this content and converse with them, stay tuned for something special we have in store!

I look forward to seeing more from the Times Union and if you’d like to learn how online video is effecting your business please give us a call at 518-320-2613.

Enjoy,
David

As an evaluator of web based tools for marketing and promotions I feel Mixpro is at the top of the game.

Mixpro really understand what is needed in the online advertising and marketing space and have created a great platform for filling that need.

Here is a demo video of their platform. Scroll down to see why I think it’s so great.

VideoAd by Mixpo

Why is this tool so great?

1. It is completely web based. Edit videos online and track results.

2. It is template based - they don’t require you to higher a high end graphics team.

3. It meets many of the requirements of a successful web 2.0 application: shareable, actionable, measureable tool that is cross-platform. They also promote providing value to customers, not just talking at them with promotional messages.

4. It meets the technical requirements of the user: adjusts for connection speed and enables photo, audio and video inputs.

5. No paper - an environmentally friendly solution.

They seem to have really thought of the their customers.

I look forward to learning more about their offering and sharing it with you.

Enjoy,
David

CDN is short for Content Delivery Network. This is the internet industry term for companies that manage the hosting and delivery of media files, mostly audio and video.

CDNs are different from traditional hosting companies in that they focus on the aspect of content delivery only. Large companies like TV Networks and YouTube use CDNs for reliable scalable delivery.

Brightcove is a popular CDN that also offers social media tools with their players.

Here is an online dance video delivered via the Brightcove CDN - click here to watch video

Other popular CDNs include: LimeLight Networks, Akamai, Splash and UpStreamNetworks, SimpleCDN and Move Networks.

When rich engaging media media becomes part of your communications strategy we can help you determine which CDN is right for you.

Call us today at 518-320-2613. Ask for David.

Hey everyone let’s take a look at Google’s advertising opportunities for brands and video publishers.

When Google bought YouTube a couple of years ago for $1.65B dollars, YouTube did not have much revenue and had a lot of expenses.

How is that shifting and what does it mean for your business?

This is Google’s home page for all it’s video advertising solutions - Visit now

Here is a great presentation by YouTube’s Advertising personell on what they are offering - Visit YouTube site now.

Here are some of the videos from the presentation.

YouTube Video Advertising Overview

What type and style of advertising opportunities does YouTube have? Ad units Video

Driving value for your brand and the YouTube community

How to publishersearn revenue through YouTube

Well, I hope this has helped you understand the opportunities for engaging your audience and earning revenue through YouTube.

If you’d like more information about creating a YouTube strategy, please contact David at

518-320-2613

As always please feel free to leave comments about this post by clicking the word comments below.

Here is a very good high level research based presentation of new media and web 2.0 strategies by TechWise for CISCO.

You can subscribe to CISCO’s podcast here.

Click the triangle to play a sample of the episode, right click the download link and choose save in the bottom right to download the whole file and listen to it when it’s convenient for you.

 

 TechWise CISCO Web 2.0 Social Media Strategy [19:02m]: Play Now | Play in Popup | Download

Please enjoy, comment and share the many other presentations of this type here on the Word of Mobile blog.

If you are ready to implement social media into your marketing mix, contact David@WordofMobile.com

or 518-320-2613.