How does an organization manage their reputation in the world of viral video?
What is your plan when these types of communications are spreading throughout the world?
Media forms and influences relationships, now more than ever.
For help navigating these waters, contact us at Word of Mobile.
David
518-320-2613
I got into new media and web communications to reduce my carbon footprint. It is working well. I can now reach 2 billion people from my cell phone without leaving my office.
Sure the information superhighway infrastructure has an environmental impact, but it is a lot fewer people traveling and lot less physical footprint on the ground than the massive car, train and plane based structures.
I know it is easier to watch then read so here is a link to some good interactive flash and video presentations on the impact of broadband (high speed internet) on the economy and the environment.
Here is another interesting link to a great blog about broadband and climate change.
To help us understand the impact of digital communications on the environment, here is a simple projected money saving calculation from the NextGenWeb Blog.
Telecommuting takes cars off the road and could deliver $3.9 billion in time and fuel cost savings annually, while drastically reducing traffic, greenhouse gas emissions and America’s dependence of foreign oil.
Are you wondering if you are getting the most economic impact from your didgital communications?
If so, call me 518-320-2613, ask for David.
I’ll be happy to help you reduce your carbon footprint while growing profits, enhancing customer service and product development.
In a move to harness more value from the crowds YouTube has launched a feature called Annotations.
Annotations allow producers to add interactivity to their videos once they are published. As if YouTube was not sticky enough.
This layer of interactivity will surely increase engagement and add a ton of value to each video through the actions of the viewers.
Unfortunately the Annotations feature does not travel with the video as it is embedded away from YouTube, so you’ll have to click on the links in the text below to experience it.
Here is an example of viewer activated storytelling, i.e. the viewer makes a choice while watching and it effects what is seen next. Watch video.
Here is an example of an interactive card game using a similar choose your own adventure feature.
Here is an example of adding balloon style conversation using YouTube’s annotation feature once the video is published.
YouTube is currently only allowing publishers to collaborate with annotations but they are planning to open it up to the masses. I can’t wait to experience the creativity!
Click here to read YouTube’s explaination of the feature and benefits.
What do you think of all this? Please leave a comment.
Enjoy,
David
As an evaluator of web based tools for marketing and promotions I feel Mixpro is at the top of the game.
Mixpro really understand what is needed in the online advertising and marketing space and have created a great platform for filling that need.
Here is a demo video of their platform. Scroll down to see why I think it’s so great.
Why is this tool so great?
1. It is completely web based. Edit videos online and track results.
2. It is template based - they don’t require you to higher a high end graphics team.
3. It meets many of the requirements of a successful web 2.0 application: shareable, actionable, measureable tool that is cross-platform. They also promote providing value to customers, not just talking at them with promotional messages.
4. It meets the technical requirements of the user: adjusts for connection speed and enables photo, audio and video inputs.
5. No paper - an environmentally friendly solution.
They seem to have really thought of the their customers.
I look forward to learning more about their offering and sharing it with you.
Enjoy,
David
Is the advertising model of publishing information the only option in the new media free information age?
Evan Margolin from SalsaBootcamp.com is charging up to $37/month for his information published on the internet.
Here is a great article from Business 2.0 on how he does it.
Evan has created an online destination that includes frequently updated niche content as well as a sense of community around the content.
These aspects are key to every successful business strategy whether it is online or not.
For more information on leveraging the always on internet culture to grow your business, give us a call
518-320-2613.
We are helping you Make the Profitable transition to the new media age!
CDN is short for Content Delivery Network. This is the internet industry term for companies that manage the hosting and delivery of media files, mostly audio and video.
CDNs are different from traditional hosting companies in that they focus on the aspect of content delivery only. Large companies like TV Networks and YouTube use CDNs for reliable scalable delivery.
Brightcove is a popular CDN that also offers social media tools with their players.
Here is an online dance video delivered via the Brightcove CDN - click here to watch video
Other popular CDNs include: LimeLight Networks, Akamai, Splash and UpStreamNetworks, SimpleCDN and Move Networks.
When rich engaging media media becomes part of your communications strategy we can help you determine which CDN is right for you.
Call us today at 518-320-2613. Ask for David.
Hey everyone let’s take a look at Google’s advertising opportunities for brands and video publishers.
When Google bought YouTube a couple of years ago for $1.65B dollars, YouTube did not have much revenue and had a lot of expenses.
How is that shifting and what does it mean for your business?
This is Google’s home page for all it’s video advertising solutions - Visit now
Here is a great presentation by YouTube’s Advertising personell on what they are offering - Visit YouTube site now.
Here are some of the videos from the presentation.
YouTube Video Advertising Overview
What type and style of advertising opportunities does YouTube have? Ad units Video
Driving value for your brand and the YouTube community
How to publishersearn revenue through YouTube
Well, I hope this has helped you understand the opportunities for engaging your audience and earning revenue through YouTube.
If you’d like more information about creating a YouTube strategy, please contact David at
518-320-2613
As always please feel free to leave comments about this post by clicking the word comments below.
In the years i have been studying and working in the new media field, I’ve talked with many people who said something like, “You have big dreams, there is a lot of potential or we can’t change the world with an online video.”
Generally, in my opinion, these people were thinking about the past, the Industrial Age, a time when if something wasn’t physical it wasn’t valuable. This is not the current age we live in.
Additionally, I would say that every moment is new and therefore a change. Whether we choose to create the change we wish to accomplish or let others create it, change will and does happen in every moment.
I look forward to your response.
David
I just had an interesting conversation with Multi-cast about their Vidego service. Here are their responses to some of my questions. What questions would you ask?
Vidego offers Video on demand and Live video content delivery and interface solutions.
360 minutes a month of trans-coding, 5GB storage, 20GB data transfer for $250 month.
Videogo will work with any other commerce and or adservers.
Can use authentication to reduce sharing of links.
Does have viral features - embed and email.
They charge for hosting, trans-coding, and bandwidth. Templates are included in the service that we can customize.
They do not provide RSS at this time.
Do they encode in any other formats? Not within Vidego.
They do have standalone trans-coding for other formats.
Does the video powerpoint sync feature come with it? Yes
Videogo does not support podcasting, separate service to host other media formats.
Does the player adjust for connection speeds? Yes, Akamai can deliver different bit rates available.
Live playing is another $250/month and requires a static IP and PC or Mac with Adobe encoder 2.5.
Their customers include: Adobe, AT&T and many other Fortune 500 name brands.
It seems like their niche is consistent high quality branded video content delivery for corporations that want a turn-key great looking solution.
I hope that was interesting and helpful for you. We’ll keep analyzing these providers to find the focus and niche each one fills.
Wetpaint provides a wiki platform for individuals and corporations. Wiki’s are a great tool for enabling conversation and adding value to messages through collaboration, which in-turn creates community and builds deeper relationships within your close and extended network.
I could write a lot more but this video does a great job explaining the wiki value proposition.
Click here to subscribe to this blog.
If you are wondering how this strategy can work for your organization, give us a call for a free consultation.518-320-2613
Enjoy,
David