Has learning evolved? Has education evolved? Have students evolved?
This thought provoking video by Kansas St. students asks these questions and more.
What does the future of education look like: In your company? In your school?
At Word of Mobile we help clients succesfully navigate Learning 2.0.
Call us to learn more: 518-320-2613
David
How does an organization manage their reputation in the world of viral video?
What is your plan when these types of communications are spreading throughout the world?
Media forms and influences relationships, now more than ever.
For help navigating these waters, contact us at Word of Mobile.
David
518-320-2613
In a move to harness more value from the crowds YouTube has launched a feature called Annotations.
Annotations allow producers to add interactivity to their videos once they are published. As if YouTube was not sticky enough.
This layer of interactivity will surely increase engagement and add a ton of value to each video through the actions of the viewers.
Unfortunately the Annotations feature does not travel with the video as it is embedded away from YouTube, so you’ll have to click on the links in the text below to experience it.
Here is an example of viewer activated storytelling, i.e. the viewer makes a choice while watching and it effects what is seen next. Watch video.
Here is an example of an interactive card game using a similar choose your own adventure feature.
Here is an example of adding balloon style conversation using YouTube’s annotation feature once the video is published.
YouTube is currently only allowing publishers to collaborate with annotations but they are planning to open it up to the masses. I can’t wait to experience the creativity!
Click here to read YouTube’s explaination of the feature and benefits.
What do you think of all this? Please leave a comment.
Enjoy,
David
Is there a YouTube like service for thinking people?
Yes, There are at least 2. Fora.tv and TedTalks
Here is an interesting video from Fora.tv on how YouTube is effecting U.S. Politics and Global culture.
As a new media strategist, this is one of the best user interfaces/experiences I have seen anywhere.
Very social, share-able, flexible, and conversational.
I invite you to explore and learn more about Fora.tv and when you have questions contact me David at 518-320-2613 to understand how internet media is changing every aspect of marketing and communications.
Is YouTube for young kids or people trying to become famous with Crazy stunts?
Yes!
Is YouTube for reaching the world in an efficient, cost effective manner?
Yes!
Is YouTube in your corporate communications strategy?
If no, then call us David at Word of Mobile 518-320-2613
Here are some interesing YouTube videos that I have learned from with very little carbon footprint and Zero travel costs.
Enjoy,
David
Hey everyone let’s take a look at Google’s advertising opportunities for brands and video publishers.
When Google bought YouTube a couple of years ago for $1.65B dollars, YouTube did not have much revenue and had a lot of expenses.
How is that shifting and what does it mean for your business?
This is Google’s home page for all it’s video advertising solutions - Visit now
Here is a great presentation by YouTube’s Advertising personell on what they are offering - Visit YouTube site now.
Here are some of the videos from the presentation.
YouTube Video Advertising Overview
What type and style of advertising opportunities does YouTube have? Ad units Video
Driving value for your brand and the YouTube community
How to publishersearn revenue through YouTube
Well, I hope this has helped you understand the opportunities for engaging your audience and earning revenue through YouTube.
If you’d like more information about creating a YouTube strategy, please contact David at
518-320-2613
As always please feel free to leave comments about this post by clicking the word comments below.
Cisco provides much of the hardware that is the internet. Their customers are the large Internet Service Providers like Verizon, Comcast, and America Online.
Why would they need to build a relationship with you and I?
We are the end users, it is not likely we will ever purchase a Cisco product.
Check out this site and video and let me know what you think.
Click here to go to Cisco’s New Media Strategy.
Enjoy,
David
This short video is a good summary of YouTube’s new analytics tool. We look forward to more data from them soon.
This should really help new media move forward and provide deeper connections for marketers and advertisers while increasing the quality of the content for consumers.
If you’d like a new media marketing solution that leverages the largest online video audience,
call David at Word of Mobile…word gets around! 518-320-2613.
This is post #2 in a series about the quality of free web 2.0 tools. The first post discussed Skype the free phone calling, video conferencing and instant messenging tool.
YouTube has the lowest quality video encoding (conversion to flash format for cross platform viewing) on the web. Who has the largest engaged participant base (users)? YouTube.
What is this audience worth? In 2006 YouTube was purchased by Google for $1.65 Billion in Google stock. (Source)
Corporations may choose to understand that quality is definately achieveable but not always the highest value placed on things from the consumer’s perspective and it is the focus on the consumer that wins business.
For example 100 million videos are watched on YouTube everyday by consumers. How many are corporate messages?
Why would corporation not use the most popular, free distribution and participation system in the world?
One simple solution to YouTube’s quality issue is using Google branded video hosting service. This service allows for unlimited bandwidth and file size (you can publish as long and big a video as you want).
Google video does not have as easy to use sharing features and participant comments. In order to send this video to a friend, click on the Google logo in the bottom right and go to the Google webpage where the video is hosted then you can access the email a friend or embed code features.
Here is a Google hosted video from one of our clients Capital District Transportation Authority, CDTA.
On the flip side Apple the premier quality technology company (in my opinion), can survive by charging 3 times as much as it’s competitiors for a similar product is doing quite well.
There is clearly a niche market who are willing to pay for quality above other values.
The time is right for corporations to catch up to consumers behaviors or be left behind.
You are not in this alone, we are here with the experience and team to help.
We look forward to your comments.
In harmony,
David
We had a great turn out and very engaged participants at our presentation yesterday morning at the Saratoga Springs Chamber of Commerce event. We appreciate Jenn and the Chamber providing the opportunity and resources for the gathering.
In the coming weeks we intend to write about some of the questions asked at the presentation that are frequently asked about new media, what it is, how to use it, what kind of results we can expect.
One question was about video metrics: Can we see how long a particular video was watched online?
There are 2 companies providing this data, both are start-ups and located within 200 miles of Saratoga Springs.
StreamMetrics is in Montreal and the other is to new to mention but is about to make a splash in the New media metrics space.
YouTube recently began offering metrics to publishers on it’s platform. YouTube is considered to be the leader in online video in terms of amount of content and amount of participation and views.
Click here to learn about YouTube’s metrics program.
We look forward to your comments.
In harmony,
David